Barbara Zerbe (she/her) is the founder and CEO of BZ Strategies, LLC, where she helps businesses navigate chaos and achieve growth through strategic project management, streamlined operations, targeted marketing, and impactful coaching.

A firm believer in authentic leadership, Barbara is dedicated to building systems and processes that drive success while fostering a culture of health, diversity, equity, inclusion, and accessibility. She is a certified Enneagram Coach and the former COO of HealthMeans, an online health and wellness event and membership platform.

A passionate traveler, Barbara splits her time between Ventura, California, and Buenos Aires, Argentina. She thrives outdoors and is always chasing the sun, whether playing soccer, surfing, or backpacking.

Barbara’s entrepreneurial career began in 2000 with the launch of BZ Design, a graphic design business specializing in nonprofits. She later transitioned into project management and business leadership, earning a Master of Science in Project Management from Boston University in 2015. She also holds a Bachelor of Arts in Magazine Journalism from the University of Oregon, which she applied as Art Director of Men’s Fitness magazine.